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New — AI Search Optimisation · 2025

Rank in ChatGPT,
Perplexity & Gemini

Generative Engine Optimisation (GEO) gets your brand cited in AI-generated answers — not just traditional search results. The next search frontier, before your competitors discover it.

⚡ Currently: very few EU agencies offer GEO — early movers win disproportionately
Book Free GEO Strategy Call →View SEO + GEO Packages
Definition

What is Generative Engine Optimisation?

Generative Engine Optimisation (GEO) is the practice of optimising your web content so that large language models (LLMs) — including ChatGPT, Google Gemini, Perplexity AI, Microsoft Copilot, and Anthropic Claude — cite your brand, products, or services in their AI-generated answers.

When a user asks ChatGPT "what is the best SEO agency in Lisbon?" or Perplexity "who offers WordPress migration services in Europe?", GEO determines whether your brand appears in the answer — or your competitor's.

300M+
ChatGPT weekly users (2025)
£0
cost-per-click in AI answers
Early
stage — EU market gap exists
How We Do It

6 GEO tactics we implement

Entity-rich content
Write content that defines who you are, what you do, where you do it, and for whom — clearly and repeatedly. LLMs extract entities, not keywords.
Structured data (Schema)
FAQPage, HowTo, Organization, Service, and Product schema signal content structure directly to AI crawlers. We implement all relevant types.
Conversational Q&A
Match the natural language users type into AI prompts. Every page gets an FAQ section that mirrors common AI search queries in your niche.
Citation building
AI models are trained on authoritative sources. We build brand mentions and citations on high-DA publications that LLMs reference.
Factual density
AI systems prefer content with verifiable statistics, dates, prices, and named entities. We rewrite thin content to maximise factual specificity.
LLMs.txt & AI accessibility
We implement llms.txt directives and ensure your site is fully crawlable by AI agents — no JS-only content, no blocked AWe user agents.
Pricing
GEO Add-on
€499/month

GEO layer added to your existing SEO retainer. Best value — combines traditional and AI search authority.

  • ✓ AI citation audit
  • ✓ Schema markup (all types)
  • ✓ FAQ & entity content layer
  • ✓ LLMs.txt implementation
  • ✓ Monthly AI visibility report
Get Started →
GEO Standalone
€799/month

Full GEO campaign without an existing SEO retainer. Includes baseline technical and on-page work.

  • ✓ Everything in Add-on
  • ✓ Technical SEO baseline
  • ✓ Citation building campaign
  • ✓ Competitor AI mention analysis
  • ✓ Bi-weekly strategy review
Get Started →
FAQ

GEO questions answered

What is Generative Engine Optimisation (GEO)?
GEO is the process of optimising your web presence so AI systems like ChatGPT, Perplexity, Google Gemini, and Anthropic Claude cite your brand in their answers. It is distinct from traditional SEO, which targets Google/Bing search result rankings.
Why does GEO matter in 2025 and beyond?
AI-powered search is growing faster than any previous shift in search behaviour. ChatGPT reached 300 million weekly active users in 2025. Perplexity processes hundreds of millions of queries monthly. Users ask AI for product recommendations and service providers — if you are not cited, a competitor is.
How is GEO different from traditional SEO?
SEO optimises for Google/Bing SERP rankings through backlinks, on-page signals, and technical factors. GEO optimises for AI-generated answer visibility through factual density, entity clarity, schema markup, and natural Q&A content. Strong SEO supports GEO — but GEO requires its own targeted strategy.
Which AI search engines do you optimise for?
ChatGPT (OpenAI), Perplexity AI, Google Gemini/AI Overview, Microsoft Copilot, Anthropic Claude, and emerging AI agents. Each platform has different content preferences and update frequencies — we tailor the approach to each.
How long before I appear in AI answers?
Perplexity and Bing Copilot update frequently — initial citations can appear in 4–8 weeks. ChatGPT and Claude update less often, so 3–6 months is realistic for those platforms. Early movers benefit disproportionately as AI search habits solidify.
Does GEO replace SEO?
No — they are complementary. Strong traditional SEO authority (backlinks, technical health, E-E-A-T) improves GEO performance because AI models draw from high-authority sources. We recommend GEO as a layer added to an existing SEO campaign.
Get cited in AI answers

Be the answer AI gives your customers

Book a free 30-minute GEO strategy call. We analyse your current AI search presence and map out what it takes to get you cited.

Book Free GEO Call →