The team

Shawon has been doing SEO long enough to have seen every major algorithm update and stopped panicking about most of them. He leads search strategy across client accounts — technical audits, link architecture, content planning, and competitive analysis. His clients stay because he explains what he is doing and why.

Sofia handles on-page optimisation, content gap analysis, and structured data for e-commerce and B2B clients. She came up through content marketing before moving into pure SEO and still thinks good writing and good search strategy are not as separate as most teams treat them.

Tomas handles content planning, campaign copy, and marketing performance reporting. He came up through journalism before moving into digital marketing, which means he writes fast, edits his own work, and does not produce content just to hit a word count. On the analytics side he connects paid and organic into one picture.

Arjun works on the machine learning side of projects — NLP pipelines, predictive models, and the data engineering that makes them run. He has a specific interest in getting useful results from small datasets. Before this he built classification systems at two early-stage startups in Bangalore and Mumbai.

Ji-Ho focuses on React and Next.js — component architecture, performance, Core Web Vitals, and accessibility. He cares about how things perform on mid-range devices in poor signal conditions, which means the work holds up everywhere else too.

Aisha runs paid campaigns across Google, Meta, and LinkedIn for clients in retail, education, and B2B. She will not touch a budget without a working attribution setup in place first. Spent four years at a performance agency in KL before going independent. Checks her own results harder than most clients ever would.